JNTO_ JAPANESE TOURISM
THE CHALLENGE |
Entice individuals to utilize Junto travel for the most authentic experience when visiting Japan..
INSIGHT |
People watch a few shows with subtitles, eat a couple of meals with chopsticks, and believe that they know Japanese culture. But in reality these “authentic experiences” pale in comparison to the real thing.
SOLUTION |
Creating OOH print as well as, digital and strategically placed product-led activations, to change the perception of what people may think an “authentic” Japanese experience vs. the real thing.
ACTIVATIONS | PRODUCT AD PLACEMENT
