THE MODERN DAY SLAVE TRADE.
D&AD NEW BLOOD SUBMISSION_ GOOGLE FONTS X HMCT
THE CHALLENGE |
We needed to choose an issue that compelled us and one that we deeply cared about. The ask was to bring the issue to life that would engage our audience. Thru a typographically-led campaign our goal was to raise awareness and a call to action with deliverables of three posters, a digital element and a non-traditional touchpoint.
INSIGHT |
Every year private prisons exploit prisoners for billions of dollars.
If you read the 13th Amendment closely, it abolishes slavery, except in one instance; as a form of punishment for a crime, making prisoners the new slaves.
SOLUTION |
By creating a typographic led campaign, we shed light on the unfair work conditions endured by individuals across America. Each component provides commentary on the morals of corporations that are willing to hire a convict.
ART DIRECTION & DESIGN_SOCIAL CAMPAIGN
COPY | BRIAN KING
