ART DIRECTION_BRANDING_DESIGN_ILLUSTRATION
COPY | BEN BASHAW
ADIDAS SEEDING KITS
CLIENT ASK |
Disrupt conversation with eye-catching seeding kits. Make product king in each and every kit, while bringing the story to life.
INSIGHT |
KIT #1 ADIDAS TERREX FREE HIKER
The happiest hikers are the most comfortable hikers. They can stay on the trail longer, go farther and see more nature. And nothing epitomizes the happy side of hiking like an iconic bag of trail mix.
SOLUTION |
To show the joy & comfort people will experience with the Free Hikers, we created an oversized bag of Trail Mix where the boots are “mixed in” like part of the pot-pourri.
TERREX Free Hiker X Trail Mix
The adidas TERREX Free Hiker is designed for distance and the happiest hikers are the most comfortable hikers. They can stay on the trail longer, go farther and see more nature. And nothing epitomizes the happy side of hiking like an iconic bag of trail mix. Along with the shoes we included a headlamp for those evening hikes, a summit map to place atop your destination and carabiners to mimic the best part of a bag of trail mix, the m&ms.
CLIENT ASK |
Disrupt conversation with eye-catching seeding kits. Make product king in each and every kit, while bringing the story to life.
INSIGHT |
KIT #2 ADIDAS AGRAVIC SPEED ULTRA
The mark of a great runner isn’t their trophy room. It’s their bib collection. When you run in the ASUs, the fastest trail shoe on the market, you’ll end up collecting more bibs you are proud of.
SOLUTION |
The terrex team has a history and legacy of winning big on the trails. This kit will act as an invitation for our influencers to add to that legacy.
ADIDAS Agravic Speed Ultra
We wrapped the box with runner’s bibs from Terrex Trail Team member’s first place finishes. Inside the kit we included a blank space where our influencer can add their own bib to the tapestry of greatness. The elevated topographic platform that shoes are placed on represent the infinite heights that can be achieved when wearing Adidas Agravic Speed Ultras.
