ART DIRECTION_ACTIVATION_BRANDING_DESIGN_UX/UI
CD | SALLY LEE
COPY | MIKE VAN LINDA
JAGERMEISTER: ICE COLD JUSTICE
CLIENT ASK |
Extend the Jägermeister’s “Call of the Cold” TV spot (featuring the stag character IP) into a creative activation either in bars, restaurants or other places the Jägermeister target demo frequents.
INSIGHT |
If there’s anything the average Jägermeister drinker detests more than a warm shot, it’s the vibe-killers that sabotage an awesome night.
SOLUTION |
In the spirit of nostalgic 80's arcade games, we created a mobile game featuring the Stag as the protector of the perfect night.
The Bad Guys
Users could play the Stag character to defeat pseudo-villains like “Sleepy Sal” (the roommate who always stays in) or “The Wall” (the judgmental bouncer who doesn’t like your sneakers). The game rewarded players with limited edition swag, free merch, drink coupons and more.
The Stag
Users could play the Stag character to defeat and deliver Ice Cold Justice to pseudo-villains set to ruin a good night out on the town.
Activation & Marketing
To entice players & Jägermeister fans alike, the game rewarded players with limited edition swag each week based on the in game leaderboard. These activations were released via social thru teasers and Instagram stories, as well as, web and email. In Bar game play was also encouraged thru QR coded coasters that led customers to the game on their mobile device.
