ART DIRECTION & DESIGN_SOCIAL CAMPAIGN
COPY | KARAS LAMB & JACK DUDLEY
The rollback of Roe vs. Wade rocked the lives of millions across the United States of America. The constitutional right to an abortion is no longer upheld by the Supreme Court, which continues to devastate.
Like many, we took offense to the decision, but then we took action.
WE DID NOT TWEET into the void, rather, we created a subversive campaign.
We took our narrative back and hacked their protest posters.
These posters designed with specialized inks would then activate by a camera’s flash, revealing our hidden messages.
In real time, we changed history and spread our word far and wide, so that all can see when choice is taken from one’s voice, it leaves no space to breathe.
